The Good Glamm Group has officially announced the 100% acquisition of The Moms Co. This acquisition follows the group’s recent Sirona acquisition and increased stakes in Organic Harvest and Winkl, marking a significant expansion into the growing market.
The Good Glamm Group’s journey with The Moms Co. began in October 2021, when it initially acquired a majority stake in the brand through a cash and stock deal. This deal resulted in partial exits for the founders and complete exits for investors like DSG Capital and Saama Capital. Over the course of the next two years, The Good Glamm Group gradually acquired the remaining shares, leading to a full acquisition of the brand.
Since the initial acquisition, The Moms Co. has integrated seamlessly into The Good Glamm Group’s operations, benefiting from the group’s content-creator-commerce ecosystem.
Under Good Glamm’s leadership, The Moms Co. has experienced growth, particularly in international markets. The brand now has a retail presence in major stores like Carrefour and Lulu in the UAE, and plans to enter additional global markets.
The acquisition also saw leadership changes, the founders of The Moms Co. stepping down last year after leading the company for a year post-acquisition. Now Good Glamm’s central teams to take full control of operations.
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Darpan Sanghvi, Founder of The Good Glamm Group, shared, “It has been an incredible journey integrating The Moms Co. into the broader Good Glamm Group framework to scale the business across D2C, offline, and international markets.”
The brand reached unicorn status in 2021 after raising $250 million, and is now gearing up for an IPO by Diwali 2025.
This acquisition of The Moms Co. is another step toward the Group’s long-term goal of becoming a dominant force in the global beauty and personal care market.
