Bengaluru-based D2C nutrition startup Supply6 has onboarded Bollywood actor and entrepreneur Kriti Sanon as its brand ambassador and investor.
The association comes as Supply6 looks to strengthen its connection with urban, health-conscious consumers. The brand is focusing on everyday wellness habits such as hydration, balanced nutrition, and long-term consistency rather than short-term fitness trends.
Founded in 2019 by Vaibhav Bhandari and Rahul Jacob, Supply6 builds science-backed nutrition products aimed at addressing daily dietary gaps. Its portfolio includes an all-in-one daily nutrition drink, zero-sugar electrolyte mixes, protein wafers, and meal replacement options designed for simple integration into busy lifestyles.
The brand recently launched its Protein Wafer Bar, positioned as a clean-label snack with no maida, no added sugar, and 10 grams of protein. Supply6 is also expanding its presence beyond India, with plans to scale in international markets such as the United States.
The development follows Supply6’s recent seed funding round of ₹9.1 crore led by Zeropearl VC, with participation from other investors. The company had earlier brought on former South African cricketer AB de Villiers as both an investor and brand ambassador.
Commenting on the partnership, co-founder Vaibhav Bhandari said Kriti’s transition from consumer to partner reflects the brand’s core philosophy and will help Supply6 reach a wider base with a credible and relatable wellness message.
Kriti Sanon said her decision to join was driven by the brand’s focus on practical, everyday nutrition that fits naturally into daily routines, aligning with her personal approach to health.
