Mumbai-based snack startup Phab has raised $2 million in a seed funding round led by OTP Ventures, with additional backing from Capri Global, Sim&San law firm, and other angel investors.
The fresh capital will be used to boost production capacity, expand the team, and strengthen its presence across both online and offline channels in India.
Founded in 2022 by Gayatri and Ankit Chona, Phab is known for its high-protein, high-flavour snacks designed to make healthy eating enjoyable.
Its product range includes protein milkshakes, powders, and energy bars, aimed at helping consumers easily increase their protein intake without compromising on taste.
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Phab takes a science-first approach to product development, with nutritionists, scientists, and chefs collaborating to ensure each item meets specific health needs.
The brand claims to have sold over 2 million products so far and is now preparing to expand nationwide through digital platforms, quick commerce, and modern trade outlets.
With a mission to address protein deficiency in India, Phab is also working with schools and organizations serving marginalized communities to improve access to essential nutrition.
