Traditional wellness brand Shesha Ayurveda featured on Shark Tank India Season 5, where the founders Anooj Sreedharan and Renji R Balachandran shared their vision of taking authentic Ayurvedic hair and skincare formulations from Kerala to a wider, global audience.
Founded in 2017 and headquartered in Hyderabad, Shesha Ayurveda positions itself as a 100% natural and cruelty-free personal care brand rooted in classical Ayurvedic practices. The brand is best known for its flagship product, Nilini Ayurvedic Hair Colour, which the founders claim is India’s first hair colour formulated without hydrogen peroxide, ammonia, or bleach.
During the pitch, the founders showcased their core product portfolio, which includes Nilini Hair Colour, Neeli Bringadi Hair Oil, and Red Sandalwood Skin Brightening Cream. They emphasized the brand’s focus on formulation transparency, stating that Shesha Ayurveda avoids mineral oils and synthetic fragrances to preserve the authenticity of traditional Ayurvedic recipes.
Sharing business traction with the Sharks, the team highlighted a strong multi-channel presence, with a significant share of sales coming from digital platforms. The founders also pointed to high customer satisfaction, noting that the Nilini Hair Colour alone has received over 1,200 customer reviews.
Financial details shared during the episode indicated that the brand’s annual revenue falls in the range of ₹1 crore to ₹10 crore as of early 2025.
The pitch resonated with the Sharks, resulting in a successful investment deal. Aman Gupta and Namita Thapar jointly invested ₹2 crore for 8% equity, along with a 1% royalty until the invested amount is recovered, valuing the company at ₹25 crore.
