Indian wearables and audio technology startup Noise has raised a fresh $20 million investment from global audio giant Bose Corporation, marking the latter’s second strategic investment in the company.
Noise cofounder Amit Khatri announced the development on LinkedIn, stating,
“Thrilled to share that Bose has reinvested $20 Mn in Noise.”
This new round of funding will fuel Noise’s expansion plans and accelerate the development of innovative wearable and audio products.
Bose first backed Noise during its Series A round in December 2023, investing $10 million and helping to value the startup at approximately $426 million.
Also Read : Eat Better Co Raises ₹17 Crore in Pre-Series A Round
Founded in 2014 by brothers Amit and Gaurav Khatri, Noise started as a smartphone accessories brand before transitioning into the booming wearables segment.
Its portfolio now includes smartwatches, smart rings, and wireless headphones. The brand distributes its products through its website, e-commerce platforms like Amazon and Flipkart, Q-commerce platforms like Zepto, and offline retail stores.
As part of its global expansion, Noise recently entered the GCC region through a partnership with Dubai-based Lime Concepts. In 2023, it also acquired AI startup SocialBoat to enhance fitness and health features in its wearables.
Despite steady revenue of around INR 1,430 crore, Noise reported a net loss of INR 20 crore in FY24, compared to a profit in FY23.
The fresh investment comes amid rising competition, with rival boAt eyeing a $1.5 billion IPO, even as India’s wearables market saw an 11.3% decline in 2024, per IDC.
