Global athletic footwear and apparel brand New Balance has announced Bollywood actor Janhvi Kapoor as its first Indian brand ambassador.
The association is positioned around enhancing the brand’s visibility across fashion, lifestyle, and fitness, while building deeper resonance with Indian consumers.
Through this collaboration, New Balance aims to deepen consumer engagement and expand its cultural relevance in India, one of its fastest-growing markets within the MEAI region.
The partnership is expected to blend performance-driven sportswear with contemporary style, appealing to a younger, fashion-conscious audience that values individuality and self-expression.
New Balance is a US-based sportswear company known for its emphasis on innovation, craftsmanship, and individuality. The brand has steadily expanded its global presence over the decades, with India emerging as a key strategic market in recent years.
Commenting on the association, Janhvi Kapoor said she resonates strongly with the brand’s focus on authenticity and self-belief, adding that New Balance allows her to express confidence through both fashion and fitness.
Radeshwer Davar, Country Manager, India at New Balance, noted that the partnership reflects shared values and creativity, while Stuart Henwood, Senior Director, MEAI, highlighted that Kapoor’s energy and entrepreneurial spirit align closely with the brand’s long-term vision for India.
