Bengaluru-based microdrama platform MiniPix has raised Rs 2.4 crore in a pre-seed funding round led by startup accelerator PedalStart.
The round also saw participation from Venture Catalysts and Route Mobile founders Sandip Gupta and Rajdip Gupta through SanRaj Family Ventures.
The company plans to use the capital to refine its product-market fit, scale regional content production, and build a focused execution team.
MiniPix is targeting audiences in tier-II and tier-III cities with short, mobile-first drama content designed for quick consumption.
Founded in June 2025 by Brijesh Kashyap (CEO), Om Prakash Singh, and Sushil N. (CTO)., MiniPix operates a vertical-video platform centred on regional micro-dramas. The startup currently focuses on Bhojpuri content and plans to expand into five additional Indian languages over the next two years.
Since debuting, MiniPix has rapidly grown to over 100,000 downloads in six months, with 20,000+ paying users, 3 million episode views, and ARR now above ₹3 crore.
Going ahead, the company is exploring selective use of AI-led tools to improve efficiency across content creation and platform operations, while working towards an ARR target of Rs 6 crore by March 2026.
