Uni Seoul, a lifestyle brand, has raised ₹5 crore (around $585K) in a seed funding round led by Sauce VC, with participation from Panthera Peak Ventures, Arun Venkatachalam, Sangeet Agrawal, Navin Parwal, and Yogesh Kabra.
The company plans to use the fresh capital to expand its offline presence in Tier I cities such as Bengaluru, Hyderabad, and Chennai.
It also aims to launch new private labels, upgrade its direct-to-consumer platform, boost marketing efforts, and strengthen its supply chain operations.
Founded by Gaurav Karmani and Mohit Khurana, Uni Seoul sells products across home and living, personal care, gifting, and fashion accessories.
The brand currently operates four profitable stores in Pune, Hyderabad, Bangalore, and Nashik, offering over 700 SKUs across its various categories.
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Around 40% of Uni Seoul’s products are manufactured in India through contract manufacturing partners, while the rest are sourced from more than 200 vendors across South Korea, India, China, and Vietnam.
In October 2023, Uni Seoul launched its online store, which now contributes 27% of the brand’s revenue without any marketing push. The brand claims to have built strong customer loyalty, with an average rating of 4.8 across channels, and is targeting to triple its growth over the next year.
