Laani, a newly launched personal care startup, has raised Rs 9.1 crore (approximately $970K) in a pre-seed funding round backed by V3 Ventures and Saama Capital.
The round also included investments from Arjun Purkayastha, Manish Taneja, Kunal Bahl, and Aneesh Sheth, along with other angel investors.
The startup plans to allocate the capital towards strengthening its brand presence, advancing product development, and expanding into additional categories within the personal care segment.
Founded in 2024 by Nirja Bhatt, Laani focuses on creating body care solutions designed specifically for Indian consumers. The company’s product strategy is based on insights gathered from research conducted with over 500 women across online communities.
The brand has introduced its first product, a clear deodorant stick, positioned as an alternative to conventional deodorants. The product is designed to offer long-lasting odour protection while avoiding stains, stickiness, or residue.
Laani is building products tailored to Indian climate conditions and daily routines, with a focus on functional formats and formulations. The company is also working on expanding its portfolio and strengthening its presence through digital-first distribution channels.
