Beauty and wellness startup Krieya has raised around ₹7 crore ($788,000) in its first funding round led by Sauce, with Riverwalk Holdings as co-lead. The round also saw participation from Aneesh Sheth, founder of Dr. Sheth’s.
The funds will be used to prepare for the launch of Krieya’s first brand in Q3 FY26, scale its research operations, and strengthen product development.
Founded by Siddharth Sharma, Krieya is building science-led beauty and personal care brands designed for Indian consumers. The company is focusing on premium haircare, skincare, and wellness products created through proprietary formulations based on Indian biology and usage patterns.
For its upcoming haircare launch, Krieya has conducted research with over 500 consumers and completed six months of product trials. The company is also developing a BioPrint of Indian consumers — a research model aimed at improving formulation accuracy and performance across its product range.
Before starting Krieya, Siddharth Sharma worked with Honasa Consumer and was part of the team that scaled Dr. Sheth’s following its acquisition. With its data-driven and research-first approach, Krieya plans to build premium, science-backed brands that cater to evolving beauty and wellness needs in India.
