Actor and entrepreneur Karan Wahi has joined Mumbai-based Knack Beverages as an investor and brand ambassador.
With this association, Knack Beverages aims to accelerate brand visibility and expand adoption of its clean-label beverage portfolio, targeting consumers seeking natural, functional, and better-for-you drink options across everyday wellness, kids’ nutrition, and sports hydration.
Founded in 2023 by Rounaq Sodhi, Knack Beverages focuses on all-natural, freshly brewed drinks positioned as healthier alternatives to traditional sugary and carbonated beverages. The founding team brings prior experience from global beverage brands such as Red Bull, shaping Knack’s product and category strategy.
Karan Wahi is backing Knack’s expanding portfolio, including CoolPop, a prebiotic-infused drink designed for children and daily consumption, and Knack Pro Sports, an affordable hydration and recovery beverage formulated with electrolytes, BCAAs, and multivitamins. He highlighted the brand’s clean ingredients, product differentiation, and market relevance as key reasons for his involvement.
Knack Beverages operates through multiple sub-brands, including Knack Iced Tea, CoolPop, Knack Pro Sports, and Botanicals by Knack, which offers mixers and sparkling beverages such as tonic water and ginger ale.
Based in Mumbai, the company distributes its products via its website, major e-commerce platforms, and select retail partners, and reported revenue of approximately ₹40.3 lakh in FY24.
