Kids-focused lifestyle brand Rosada featured on Shark Tank India, where founders Shalu Agarwal and Bhupesh Agarwal shared their journey of building a design-led brand catering to young parents and children.
During the pitch, the founders explained that Rosada operates in the kids’ essentials and lifestyle space, offering products across backpacks, tote bags, bedding sets, travel kits, pouches, décor, and baby bedding. One of the brand’s most popular products is the Lazy Zoo diaper backpack, designed to be lightweight and water-resistant. Manufacturing is handled in-house, enabling tighter control over quality, pricing, and margins.
Entering the Tank, the founders sought ₹1.25 crore for 4% equity, valuing the company at ₹31.25 crore. They shared that Rosada was founded in 2013, with its website launching in 2020. Bhupesh joined the business full-time in January 2022, helping scale operations and accelerate growth.
Rosada caters to children aged 0–12 years and generates nearly 95% of its sales through its own website, with the remainder coming from other channels. The brand has built strong digital traction, amassing 135K Instagram followers, supported by a monthly marketing spend of around ₹16 lakh, delivering a ROAS of over 5x.
Financially, the company has shown consistent growth. Sales increased from ₹48 lakh in FY21–22 to ₹1.23 crore in FY22–23, followed by ₹3.52 crore in FY23–24 and ₹6.48 crore in FY24–25. Year-to-date sales stand at ₹6.7 crore, with projected revenues of ₹12.5–13 crore in FY25–26. The brand reports an average order value of ₹1,990 and a healthy 31% six-month repeat rate.
Rosada has also begun expanding offline, launching in Hamleys stores in June 2025, where each outlet is generating ₹1.5–1.75 lakh in monthly sales. Currently, 60% of revenue comes from bags, followed by pouches and travel sets (20%), beddings and accessories (10%), and décor and baby bedding (10%).
After negotiations, the founders closed a deal with Aman Gupta, Namita Thapar, and Ritesh Agarwal, who jointly invested ₹1.25 crore for 5% equity, along with a 2% royalty until ₹1.25 crore is recouped, valuing Rosada at ₹25 crore.
