Multi-brand food company Gaon, specializing in authentic Indian cuisine, made its mark on Shark Tank India Season 4, Episode 27.
Founded by Alok Ranjan, the brand brings the essence of village life to modern consumers through its ethnic food offerings, featuring Rajasthani and Bihari delicacies.
Alok Ranjan entered the tank seeking ₹80 lakh for 4% equity, valuing Gaon at ₹20 crore.
His pitch highlighted the brand’s dedication to preserving traditional flavors while offering an immersive, village-style culinary experience.
The sharks were impressed by Gaon’s strong financial growth, with sales surging from ₹90 lakh in FY 2021-22 to ₹5.5 crore in FY 2023-24 and ₹3.08 crore in sales recorded till September 2024.
The presentation sparked interest, leading to discussions on market potential and cultural significance. After negotiations, Anupam Mittal and Vineeta Singh struck a deal with Gaon, investing ₹80 lakh for 8% equity, valuing the brand at ₹10 crore.
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Based in New Delhi, Gaon has carved a niche as a premium food brand that brings the rich flavors of India’s heartland to modern dining.
With four cloud kitchens, the brand is celebrated for its rustic charm and authentic culinary experience, specializing in signature Bihari and Rajasthani delicacies like Champaran Handi Meat and Litti Chokha.
Gaon seamlessly blends heritage with contemporary convenience, offering a taste of India’s diverse food culture.
