Chennai-based agritech startup Fragaria Fruits has raised $2 million in seed funding led by WEH Ventures. The round also saw participation from Rainmatter by Nikhil Kamath, Spiral Ventures, and angel investors including Sashi Kumar.
This funding follows the company’s earlier ₹1.5 crore pre-seed round, marking another milestone in its mission to transform India’s premium fruit segment.
The fresh capital will help Fragaria Fruits scale operations in Bengaluru, expand its product range to include high-value fruits like blueberries and raspberries, and maintain a year-round supply of sustainably grown, premium-quality produce for Indian consumers.
Founded in 2024 by Harish Varadharajan, Timothy Chad Van Niekerk, and Damian López-Salazar, Fragaria Fruits is closing the supply gap in India’s fresh, high-quality fruit market. The startup uses advanced vertical farming and Controlled Environment Agriculture (CEA) technologies to cultivate fruits that meet global standards of sweetness, freshness, and sustainability.
Under its flagship brand Oh! Fruits, Fragaria produces European-grade strawberries in Chennai using pesticide-free vertical farming systems. These berries are up to twice as sweet as traditional Indian varieties and have a three times longer shelf life, setting new benchmarks for quality and freshness in the domestic market.
Sustainability is central to Fragaria’s model, with solar-powered facilities, closed-loop water recycling, and resource-efficient farming designed to minimize environmental impact. Its upcoming Bengaluru expansion will boost daily fruit output from 2–3 kg to 120–150 kg, catering to the growing demand for premium, locally grown produce.
