Indian professional haircare brand &Done has raised ₹6.5 crore (around $780K) in a pre-seed funding round led by All In Capital, with participation from M.G. Investments and several angel investors.
The funds will be used to expand the team, accelerate product development, and strengthen the brand’s salon and D2C presence across India.
Founded in 2025 by Saumya Yadav and Atit Jain, &Done develops science-backed formulations tailored to Indian hair and climate conditions. The idea for the brand stemmed from Yadav’s personal struggle with postpartum hair loss and the realization that most available products were not suited to Indian consumers.
&Done’s products are built using 13 high-functioning active ingredients sourced from laboratories in Japan, the USA, and the UK, including Arginine-Glycerin Complex, Plant Protein-Silanol Complex, and Olive Squalane. These formulations are designed to address issues like humidity, hard water, and heat damage, common challenges for Indian hair.
The company follows a hybrid business model, combining professional salon partnerships with a direct-to-consumer (D2C) strategy. Through its salon network, &Done collaborates with stylists to provide professional validation, while its website enables consumers to access products directly.
With this funding, &Done plans to scale its distribution network and continue building a global-quality haircare brand designed for Indian consumers at home and abroad.
