Nashik-based home hygiene startup Cleevo has raised $1 million in a seed funding round led by Eternal Capital, with participation from Zeca Capital, DeVC, Utsav Somani (iSeed), Suhail Sameer (OTP Ventures), Sumit Jalan, Ajay Kumar (Action Tesa Group), Alok Mittal (Indifi), and members of the Venture Garage Network.
The startup plans to deploy the fresh capital towards accelerating R&D and expanding its footprint across digital, B2B, and select international channels.
Founded in 2023 by Mayank Jain and Karan Shah, Cleevo develops concentrate-based, non-toxic home cleaning products that aim to reduce packaging waste, shipping costs, and carbon emissions.
The company operates an in-house R&D and manufacturing facility and distributes through platforms such as Zepto, Amazon, Flipkart, and its own D2C website. Its flagship floor cleaner concentrate is priced at ₹350 for 5 litres—less than half the price of conventional products.
Cleevo has now raised a total of $197K across two rounds, with earlier backing from Angel List, Matrix, and SB Partners, and holds a valuation of $1.52 million.
