Bonkers Corner featured on Shark Tank India Season 5, where founder Shubham Gupta shared the brand’s journey, scale, and financial performance with the Sharks. Founded in early 2020, the Mumbai-based fashion and streetwear brand operates as a bootstrapped business focused on casual, unisex apparel for Gen Z and Millennials.
During the pitch, Gupta explained that Bonkers Corner initially started as a white-label manufacturer, producing apparel for other D2C brands. While those brands built consumer visibility, Bonkers Corner remained behind the scenes, using the phase to understand sourcing, manufacturing, and scale. According to the founder, this operational foundation later helped the brand launch and grow its own consumer-facing label.
Sharing business performance on the show, Gupta stated that Bonkers Corner closed FY 2024–25 with ₹125 crore in revenue, up from ₹99 crore in the previous year. He further revealed that the company is targeting ₹170–180 crore in revenue for FY 2025–26, indicating continued growth momentum.
On profitability, the founder shared that EBITDA margins stood at 11% in FY 2024–25 and improved to 18% by Q2 of FY 2025–26. For the full year, he expects EBITDA margins to settle around 20%, translating to ₹30–35 crore in EBITDA, while net margins, currently at 7%, are projected to rise to 14–15%.
Gupta also highlighted the brand’s operational strength, noting that Bonkers Corner manufactures entirely in-house, with the capacity to produce 3 lakh units per month. Inventory cycles are maintained at under 45 days, while customer metrics include return-to-origin rates of 6–8%, post-delivery returns of 10–12%, and a 45% customer retention rate.
Discussing revenue channels, the founder shared that 55% of sales come from the brand’s own website, 40% from offline retail, and 5% from marketplaces. Streetwear contributes nearly 90% of total sales, led by T-shirts priced at an average of ₹799.
Offline retail, which began in 2023, has scaled faster than expected. According to Gupta, Bonkers Corner now operates 19 physical stores, each delivering roughly 25% store-level EBITDA, with plans to open five more stores by the end of the year.
On ownership, the founder disclosed that he holds 92% of the company, with 5% owned by his mother and 3% reserved for employees through ESOPs.
In the Tank, Gupta sought ₹1.5 crore for 0.5% equity, valuing Bonkers Corner at ₹300 crore. The deal was closed at the asked valuation, with Namita Thapar investing ₹1.5 crore for 0.5% equity.
