Bollywood superstar Ranveer Singh has announced his investment in boAt, the world’s second-largest audio wearable brand, co-founded by Aman Gupta, a renowned judge on Shark Tank India.
This strategic investment positions Singh as a key stakeholder, with the brand highlighting his entrepreneurial acumen and keen insight into the audio preferences of Gen Z and millennials as invaluable assets to their vision.
boAt, celebrated for its innovative audio products and impressive market presence, reported a record revenue of Rs 3,377 crore for the fiscal year ending March 2023. Despite this success, the company also disclosed a loss of Rs 129.4 crore, marking its first financial setback after eight profitable years. However, with Ranveer Singh’s involvement, boAt is poised to redefine the audio experience across India, leveraging the actor’s massive influence and the brand’s commitment to quality.
Aman Gupta, co-founder, and CMO of boAt, expressed enthusiasm about Singh’s investment, saying, “Ranveer’s investment and strategic involvement validate our mission to revolutionize the audio experience in India. Together, we’ll push boundaries, redefine sound, and create a community that thrives on passion and innovation.”
Sameer Mehta, Co-Founder & Chief Product Officer at boAt, shared his excitement on LinkedIn, stating, “Welcoming Ranveer Singh as investor and ambassador. Let’s slay.”
Ranveer Singh, known for his dynamic personality and connection with the youth, remarked on his investment, “boAt’s commitment to best-in-class sound and youth connect resonates deeply with me. Investing in their journey is more than just a financial decision; it’s about co-creating a revolution. Get ready for boAt to amplify the sound of India like never before!”
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This collaboration will also spotlight Singh in boAt’s upcoming campaign for the ‘Nirvana series,’ a sub-brand known for its exceptional audio products, including TWS and headphones designed for the ultimate listening experience. With features like 120 hours of battery life, boAt’s signature sound, and Active Noise Cancelling technology, the Nirvana range, endorsed by Singh, is set to captivate audiophiles across the nation.
