Protein-first kids’ nutrition brand Gladful has secured ₹8 crore in a fresh funding round led by Eternal Capital, the fund launched by former BharatPe COO Dhruv Dhanraj Bahl.
The round also saw participation from existing investors Antler India, Venture Catalysts, and other angels.
The funds will be used to expand Gladful’s core team, strengthen R&D capabilities, and scale its digital and quick-commerce presence across Tier I and Tier II cities. The company also plans to deepen its presence in the growing kids’ milk mix segment with clean-label innovations.
Gladful was founded in 2022 by siblings Parul Sharma and Manu Sharma, inspired by a personal gap in children’s nutrition. Despite Parul’s 15-year career building FMCG brands like Cadbury Silk and 5 Star, she realised her own household struggled with protein intake. Combined with Manu’s experience managing pancreatitis since childhood, the duo launched Gladful to deliver clean, accessible nutrition—starting with protein-rich breakfast foods.
Also Read | Fashion Startup Tryo Raises ₹3 Cr in Pre-Seed Round Led by Zeropearl VC
Gladful’s current portfolio includes chilla, dosa, pancake, and idli mixes, all offering 5–8 grams of protein per serve from plant-based sources, with zero refined sugar, palm oil, or additives. The brand recently entered the ₹12,000 crore kids’ milk mix category with NutraMilk, a clean-label alternative made with nuts, seeds, dates, jaggery, and 25 essential nutrients.
With over 20,000 customers, the company reports strong repeat rates and 3x growth since its last round. It is now targeting ₹60 crore in revenue over the next three years and expanding across D2C, marketplaces, and quick-commerce platforms like Zepto, Blinkit, Flipkart, and Amazon.
