Fashion shopping marketplace Tryo has secured ₹3 crore in a pre-seed funding round led by Zeropearl VC, the company announced on Tuesday.
The startup’s unique “Try First, Pay Later” model enables users to try clothes at home before making a purchase—eliminating guesswork and adding convenience to online apparel shopping.
The funds will be used to launch operations in Bengaluru, expand the product and technology stack, and strengthen partnerships with premium Indian fashion brands. Tryo plans to enhance last-mile delivery and quality control to ensure seamless doorstep trials and returns.
Founded in January 2025 by Meet Saparia, Arjav Patni, and Shiva Singh, Tryo was launched after months of consumer research and product iterations.
The team identified a gap in trust when it came to shopping for fashion online—particularly concerns around fit, fabric, and appearance which led to the idea of replicating the trial room experience at home.
Tryo allows customers to order up to ten fashion items for ₹0, try them at home, and pay only for what they choose to keep. The rest is picked up instantly by the same delivery agent. The platform currently features over 25 premium menswear and womenswear brands such as Virgio, The Souled Store, The Bear House, Nishorama, and Bewakoof.
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Operating on a dark-store model, Tryo manages end-to-end logistics in-house. Its delivery fleet is specially trained for doorstep trials and on-the-spot returns, ensuring a consistent customer experience. The company currently offers both 60-minute and scheduled delivery options.
The capital infusion will support scaling logistics operations, onboarding new brand partners, and building out Tryo’s core technology as the startup looks to redefine fashion commerce across urban India.
