Healthy snacking brand Eat Better Co has raised ₹17 crore in a Pre-Series A funding round co-led by Prath Ventures and Spring Marketing Capital, with continued support from existing investors.
The funding will be used to expand the brand’s product portfolio and strengthen its presence in the quick commerce (Q-commerce) segment, the company announced in a press release.
Founded in 2020 by Mridula Kanoria, Vidushi Kajaria, and Shaurya Kanoria, the Jaipur-based startup operates as a digital-first brand offering a range of healthy, multi-category food products.
Its offerings include better-for-you sweets, namkeen, seed mixes, and nut blends—crafted with real, wholesome ingredients to deliver the taste and quality of homemade snacks.
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With a strong D2C presence, Eat Better Co claims to fulfill over 2,00,000 orders per month, with its products available on leading Q-commerce platforms such as Swiggy Instamart, Zepto, and Blinkit, as well as other online marketplaces.
Eat Better Co had earlier gained visibility through its appearance on Shark Tank India, where it secured a deal from investor Namita Thapar at a ₹100 crore valuation. Prior to this round, the company raised $1.12 million from Mumbai Angels and other investors.
