Fintech platform POP has announced an exclusive partnership with Saaki, the contemporary fashion brand co-founded by Samantha Ruth Prabhu and Sushruthi Krishna.
This collaboration enables POP users to shop Saaki’s exclusive collections using POPcoins, the platform’s native digital reward currency.
Founded in 2020, Saaki has established itself as a leading contemporary fashion brand for women.
Through this partnership, the brand aims to expand its customer base and make its collections more accessible.
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POP, a payments-to-commerce platform founded by Bhargav Errangi, operates similarly to PhonePe and Google Pay, but sets itself apart with POPcoins, which can be redeemed for products across categories like fashion, beauty, electronics, personal care, and home goods within the POPclub app.
“POP aims to be the choice platform for modern Indian customers, and Saaki 2.0 embodies a fresh vision to offer empowering, fuss-free outfits for women. Through Samantha’s vision for Saaki, we aim to connect with a larger Indian women’s audience,” said Bhargav Errangi, Founder of POP.
“Saaki has always been more than just a fashion label for me. It’s about creating a space where women can feel confident, bold, and unstoppable. With Saaki 2.0, our designs are not only getting smart, easy, and on-the-go friendly —we’re deepening our commitment and support to the women who break their moulds,” shared Samantha Ruth Prabhu, Co-founder, Saaki.
The brand aims to grow by 300% in the next 2-3 years and will launch more exclusive collections on POP in the coming months.
