Swiss packaged food giant Nestle is making a significant push into India’s premium coffee market with the launch of its first Nespresso boutique at Nexus Select Citywalk in Saket, Delhi.
This development follows the recent introduction of Nespresso coffee machines and capsules in the country.
Consumers will have the opportunity to explore various blends and receive personalized recommendations from trained coffee specialists.
Among the launched blends is the Master Origins India blend, which is sourced directly from the country.
Philipp Navratil, Global CEO of Nespresso, stated,
“Nespresso is positioned at the very high-end of the pyramid in terms of quality and pricing. We are really hoping to revolutionize the premium coffee experience in the country. It’s not just about coffee capsules, but we are bringing the whole Nespresso ecosystem to India, tapping into lifestyle trends. The boutiques will offer an immersive experience where consumers can explore the diverse range of blends and innovative machines.”
The company aims to expand its boutique presence in major metropolitan cities, capitalizing on the growing coffee culture among younger consumers, according to a top executive.
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Nespresso has been sourcing high-quality green coffee from India since 2011 and currently includes Indian coffee in nearly one in five of its global blends.
The brand directly collaborates with around 2,000 coffee farmers in Karnataka to ensure premium-quality beans for its signature coffee capsules.
Currently, Nespresso imports its coffee capsules from Switzerland, with pricing set at Rs 950 for a pack of 10 and Rs 4,750 for a pack of 50.
The company is closely monitoring tariffs and pricing strategies following the recently signed free trade agreement between India and the European Free Trade Association (EFTA), which includes Switzerland.
