Ayurvedic skincare brand indē wild has secured $5 million in a seed extension round led by Unilever Ventures, alongside SoGal Ventures and True Global Ventures.
The investment will fuel the brand’s expansion into the U.S. market and strengthen its growing partnership with SEPHORA.
Founded in 2021 by Diipa Khosla, indē wild specializes in Ayurveda-backed skincare and haircare products.
Over the past 18 months, the brand has witnessed a remarkable 400% growth in India, with its Champi Hair Oil becoming the #1 bestseller on Nykaa and a product selling every minute.
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“This funding is more than just a financial milestone… it’s a vote of confidence in what we’re building,” Khosla shared in a LinkedIn post.
Despite initial skepticism from investors about its niche positioning, indē wild has proven that Indian beauty can thrive on the global stage without diluting its identity.
With this latest funding, the brand is poised to scale operations and bring its unique blend of Ayurveda and modern science to a wider international audience.
