Mumbai-based startup Ivory made a compelling pitch on Shark Tank India Season 4, Episode 41, showcasing its innovative approach to cognitive wellness.
Founded in 2022 by Issac M. John and Rahul Krishnan, Ivory aims to transform the aging experience by enhancing brain health.
The platform specializes in the early detection of neurodegenerative risks and offers personalized solutions through neuroscience-backed assessments, interactive games, and tailored recommendations.
The founders sought ₹50 lakh in exchange for 1.25% equity, valuing the company at ₹40 crore.
During their presentation, the founders demonstrated the app’s functionality, explaining how users begin with a cognitive assessment before accessing its paid services.
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The app, which is FDA-registered and developed with input from doctors and neuroscientists, provides a structured approach to maintaining and improving brain function.
Ultimately, Namita Thapar recognized the potential of Ivory and secured a deal of ₹50 lakh for 5% equity, revising the startup’s valuation to ₹10 crore.
With this investment, Ivory is set to expand its reach and further establish itself as a leader in the cognitive wellness industry.
