Lifestyle brand Trajectory, founded in 2019 by Raghav Mahajan and Himanshu Verma, appeared on Shark Tank India Season 4, Episode 39.
Specializing in comfort products like neck pillows, chair cushions, and car cushions, the brand aims to blend functionality, style, and affordability.
The founders sought ₹1 crore for 2% equity, valuing the company at ₹50 crores.
Despite skepticism about the business model, the Sharks acknowledged the product’s quality.
The founders presented their memory foam travel pillow, claiming it outperformed competitors. However, when pressed to prove their product’s superiority, they faced tough questioning.
Peyush Bansal asked, “If I pick five travel pillows from the market, will yours be the most comfortable?”
The founders confidently replied, “There’s no doubt about it.”
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The Sharks remained unconvinced. Ritesh Agarwal pointed out the similarity between Trajectory’s logo and Tesla’s.
Almost all Sharks opted out after identifying loopholes in the pitch and market potential. However, Ritesh Agarwal saw promise in the business and was the only one to make an offer.
After negotiations, the company secured a deal with Ritesh Agarwal, who invested ₹50 lakhs for 3% equity and provided an additional ₹50 lakhs as debt at 8% interest for three years, valuing the company at ₹16.67 crores.
