Super.money, a UPI platform backed by Flipkart, has acquired checkout financing startup BharatX in an all-cash deal to bolster its credit offerings, particularly in the checkout financing space.
The financial terms of the transaction have not been disclosed.
As part of the acquisition, BharatX’s core team will integrate with Super.money to enhance its UPI-based credit solutions.
This move aligns with Super.money’s mission to simplify access to financial services by providing hassle-free, flexible credit options.
The company plans to introduce checkout financing for direct-to-consumer (D2C) and e-commerce brands, including Flipkart, starting with consumer durables through a credit line on UPI.
Launched by Flipkart in June 2023, Super.money offers digital payments, credit, deposits, and other financial services. It has become the sixth-largest third-party application provider on UPI, with over 10 million users.
In India’s competitive UPI market, PhonePe leads with a 47.67% share, followed by Google Pay at 36.38% and Paytm at 6.78%. Super.money aims to expand its market presence by strengthening its credit offerings through this acquisition.
