New-age financial services group InCred has announced the appointment of cricketer Shreyas Iyer as its new brand ambassador, succeeding Rahul Dravid.
Iyer will feature in marketing campaigns aimed at promoting financial awareness and accessibility across India.
Bhupinder Singh, Founder & Group CEO of InCred, commented on the partnership:
“Shreyas’ fearless mindset and unwavering determination complement InCred’s brand promise of helping individuals achieve their financial goals with absolute confidence.”
Expressing his enthusiasm, Iyer stated,
“In cricket, everyone has a view, but when it comes to finance, only a few command understanding. I’m thrilled to team up with InCred, a class-leading financial services provider, to spread awareness about finance and their game-changing financial products.”
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Founded in 2016, InCred is a diversified financial services group with key verticals including InCred Finance (lending-focused NBFC), InCred Capital (institutional financial services), and InCred Money (retail wealth tech platform).
In a strategic move to expand its global footprint, InCred has acquired Dubai-based boutique financial services firm Arrow Capital (DIFC) Limited.
This acquisition enhances InCred’s wealth management, investment banking, and asset management capabilities in the Middle East and Africa.
Bhupinder Singh remarked, “The acquisition of Arrow Capital marks a significant milestone in InCred’s journey toward becoming a global leader in diversified financial services.”
