Bollywood star Ranbir Kapoor has officially stepped into the fashion industry with the launch of his lifestyle brand, ARKS. The brand’s flagship store opens today, February 15, at 201 Waterfield Road, Bandra.
After a decade of planning, ARKS will primarily focus on premium footwear, along with wardrobe essentials such as tailored shirts, classic white T-shirts, and well-fitted trousers.
Kapoor’s vision merges sophistication with casual style, drawing inspiration from his cinematic journey and evolving fashion trends.
Abhinav Verma, who has previously worked at Glance/InMobi, GroupM/Wavemaker, and Bharti Airtel, is co-piloting the brand.
Also Read: Sachin Bansal Steps Down as CEO of Navi Technologies and Navi Finserv
Sharing his inspiration, Kapoor expressed his deep connection to Mumbai, his hometown:
“I’ve traveled globally, but nothing matches Mumbai’s energy. This city teaches resilience; it’s part of my soul.”
In a conversation with Varun Duggirala, co-founder of The Glitch, Kapoor humorously shared his plans to invest in sneakers as a legacy for his children, noting how his daughter, Raha, is already fascinated by his footwear collection.
The launch of ARKS marks Kapoor’s bold entry into the lifestyle industry, blending personal style with timeless fashion elements.
