Mumbai-based health-focused dessert brand Paleoo Bakes made a notable appearance on Shark Tank India Season 4, Episode 28.
Founded in 2019 by mother-daughter duo Simran Bapu and Tina Bapu, the brand has gained recognition for its innovative approach to desserts, offering gluten-free, dairy-free, and sugar-free alternatives.
The founders entered the tank seeking ₹1 crore for 6.5% equity, valuing the company at ₹15.38 crore. They highlighted their commitment to quality and innovation, impressing the sharks.
The founders projected sales of over ₹3 crore for the financial year and shared their revenue breakdown: 14% from B2B sales, 55% from their website, and 37% from food delivery platforms. They also revealed plans to expand into quick commerce.
After negotiations, Paleoo Bakes secured an investment deal with Anupam Mittal and Vineeta Singh for ₹1 crore in exchange for 9% equity, along with a 1% royalty until the initial investment is recovered. The deal valued the company at ₹11.11 crore.
The brand offers clean, healthy, and guilt-free desserts. Its range includes cakes, cheesecakes, canned cakes, and protein bars made without maida, dairy, or refined sugar. Instead, the brand uses almond flour and stevia to cater to health-conscious consumers without compromising on taste.
With this investment and strategic mentorship, Paleoo Bakes aims to accelerate its growth in the competitive healthy food market.
