Gurugram-based Ugees, a brand specializing in undergarment wash products, made a strong impression on Shark Tank India Season 4, Episode 23.
Founded in 2022 by Rahul Tyagi and Samiksha Yadav, Ugees aims to change the way undergarments are cleaned by offering a safer alternative to regular detergents, which can cause pH imbalances, itching, rashes, and urinary tract infections.
Seeking ₹50 lakh for 2.5% equity at a valuation of ₹20 crore, the founders highlighted the importance of undergarment hygiene and how their product caters to a largely ignored segment of the market.
They presented their financials, reporting revenue of ₹63 lakh in FY22-23, ₹1.75 crore in FY23-24, and an expected closing of ₹4.5-5 crore for the current fiscal year.
The Sharks also commended Ugees for its thoughtful packaging and well-executed product design.
During the discussion, Anupam Mittal initially questioned the necessity of a specialized wash, arguing that washing machines and regular detergents could address the problem. However, the founders countered with survey insights, showing that many people still prefer handwashing their undergarments and highlighting the societal taboo around women’s intimate wear.
Anupam acknowledged that Ugees was tapping into a niche market and praised the founders as some of the best entrepreneurs he had seen. He offered ₹50 lakh for 5% equity. Meanwhile, Namita Thapar and Aman Gupta jointly proposed ₹50 lakh for 6% equity.
Also Read: Wanderlooms Secures ₹50 Lakh Deal on Shark Tank India
After a counteroffer, the founders accepted Anupam’s offer, finalizing the deal of ₹50 lakh for 4% equity at a valuation of ₹12.5 crore.
The startup operates in the personal care product manufacturing industry, providing a unique solution for undergarment hygiene.
With the investment and mentorship secured from Shark Tank India, the brand is poised to expand its reach, educate consumers, and break taboos surrounding intimate wear care.
