Sammmm, a fresh entrant in the teen self-care space, has successfully raised Rs 10 crore ($1.2 million) in a seed funding round.
The investment was led by Fireside Ventures, with support from Sauce VC and prominent angel investors including Nihir Parikh, Sachin Parikh, and Shantanu & Nikhil Mehra.
The raised funds will be utilized to expand the brand’s product portfolio, establish a multi-channel presence, and enhance its visibility. Additionally, the brand plans to broaden its operations and strengthen its engagement with teen audiences.
Founded in 2024 by Rishi Seth and Mantosh Roy, Sammmm aims to empower teenagers to integrate self-care practices into their daily lives while exploring their individuality and self-expression.
Based in Mumbai, the brand focuses on delivering beauty, wellness, and lifestyle products specifically designed for teenagers, catering to Gen Z and Gen Alpha.
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The brand aims to fill a significant gap in the market by providing a platform where teens can co-create products that meet their unique needs and preferences.
Sammmm has already launched three signature products: Glow Moisturizer, Fresh Face Cleanser, and Love Lip Tint Oil. All products are formulated with clinically tested ingredients, ensuring transparency, effectiveness, and safety.
