Gujarat-based fleet management and telematics solutions company trackNOW has secured extended seed funding from the Poonawalla Group, with the investment round led by Yohan Poonawalla, Chairman of Poonawalla Engineering Group, and Michelle Poonawalla, Managing Director of Poonawalla Engineering Companies.
While the investment amount remains undisclosed, the funding aims to fuel trackNOW’s expansion and technological advancements in the fleet management space.
The fresh capital will strengthen trackNOW’s research and development (R&D) capabilities, enhance operational efficiency, and accelerate its growth in the Indian logistics market.
his follows the company’s previous seed funding in FY24, backed by GI Ventures and BluSmart co-founder Anmol Jaggi, which helped the company scale its business.
Founded in 2016 by Pooja Khemka and Suyash Khemka, trackNOW provides advanced fleet management and real-time tracking solutions leveraging AI-driven telematics and IoT technology.
The platform helps businesses reduce costs, optimize fleet operations, and minimize turnaround times across multiple industries, including Coal, Oil & Gas, FMCG, Cold Chain, Education, Agriculture, Construction, and Healthcare.
trackNOW offers an AI-powered tracking platform available on Android and iOS, featuring driver behavior analytics, graphical reports, and ERP integrations. It also provides Platform-as-a-Service (PaaS) solutions for seamless customization.
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Co-founder Pooja S. Khemka emphasized the significance of this investment, stating,
“The funding from the Poonawalla Group is a strong validation of our vision and the dedication of our team. Beyond capital, this partnership offers valuable mentorship and industry expertise, which will play a crucial role in scaling our operations and driving innovation.”
Recognized for its innovation in logistics, trackNOW recently won the ‘Excellence in Innovation’ award at the Logistics & Supply Chain Conclave for its transformative impact on fleet management.
