Mumbai-based D2C food brand WickedGud has secured ₹20 crore in a funding round led by Orios Venture Partners, with participation from Asiana Fund and existing investors.
The funds will be used to expand distribution networks, enhance branding and marketing efforts, strengthen the team, and diversify the product range by adding Korean-inspired flavors to its instant and cup noodles lineup.
About WickedGud:
Founded in 2021 by Bhuman Dani and backed by Bollywood star Shilpa Shetty, WickedGud is committed to offering healthy yet indulgent food options.
The brand leverages SCAD technology (Steaming and Convection Air Drying) to produce products that align with its mission of “unjunking” Indian kitchens.
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The company operates through an omnichannel distribution model, with products available on leading e-commerce platforms and over 2,000 retail stores across India, including Reliance SMART Bazaar, Signature, and Freshpik outlets.
WickedGud has achieved 5x growth over the past two years. In June 2023, it raised $250,000 in a round led by GetVantage and previously attracted funding from Titan Capital, Mumbai Angels, and NB Ventures.
