AdvantageClub.ai, an employee engagement platform, has raised $4 million in its latest funding round.
The round was led by Axilor Ventures, with participation from AFG Ventures, Bytez Ventures, Alteria Capital, and a group of angel investors.
The funding will be directed toward enhancing the company’s presence in the United States and Philippines while exploring new markets.
Regulatory filings reveal that $2 million was raised by the company’s Indian subsidiary through compulsorily convertible debentures (CCDs), with the remaining $2 million secured by its US entity.
About AdvantageClub.ai
Founded in 2016 by Sourabh Deorah and Smiti Deorah, AdvantageClub.ai uses AI to enhance employee engagement through rewards, recognition, and wellness programs. It serves high-profile clients such as Times Group, EY, and Reliance Nippon Life Insurance.
The startup expects to generate $8 million in revenue this financial year, with a gross transaction value (GTV) projected at ₹1,000 crore ($118 million). Its prior funding rounds include $3.3 million in November 2021 and $1.7 million earlier that year, backed by investors like Jetty Ventures, Y Combinator, and Kunal Shah.
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AdvantageClub.ai plans to grow its user base from 5.5 million to 20 million within two years by introducing advanced wellness features and AI-driven solutions.
The employee engagement sector has seen increased activity, with competitors like Zaggle, which recently went public, and Pine Labs, following its acquisition of Saluto Wellness, also expanding their offerings.
This funding positions AdvantageClub.ai to strengthen its foothold in the rapidly growing employee engagement market.
