All Things Baby, an omnichannel platform for premium baby and mothercare products, has raised Rs 30 crore in equity funding from Inoventures and from the family office of Manish and Richa Choksi as per the sources mentioned.
This fresh capital will be used to strengthen the brand’s market position by deepen its category assortment, enhancing its omnichannel presence, and onboarding premium international brands like Stokke, Abena, Bambo Nature, Babyzen, and Beaba.
Founded in 2016 by Tejal Bajla and Akshay Jalan, All Things Baby specializes in curating high-quality products for new parents, offering a wide range of baby and mothercare essentials.
The platform offers over 25 exclusive global brands and serves more than 35,000 families across India.
The Bengaluru-based startup is focusing on both online and offline growth. In the coming years, it plans to open two new retail stores, expanding its physical footprint in addition to its current store in Bengaluru.
“Our goal is to provide parents with more than just products; we want to be a trusted resource for their journey with personalized support. Through our ‘Baby Crew,’ we aim to offer tailored recommendations that help parents make informed decisions based on their family’s specific needs and lifestyle,” said Tejal Bajla, Co-Founder of All Things Baby.
The brand prides itself on providing a curated shopping experience that combines the convenience of an online marketplace with the personal touch of in-store shopping.
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The company’s Baby Crew helps guide new parents through their purchases, ensuring they find the right products for their babies. This hands-on approach has contributed to the brand’s growing customer base, with a strong emphasis on quality and customer service.
“Parents, especially first-time ones, often need guidance when selecting baby products. Our goal is to make this process easier by providing expert advice and curation that is aligned with each family’s needs,” Bajla added.
The company has already reached EBITDA profitability and is targeting a revenue of Rs 60 crore for the fiscal year 2024-25.
