Yoho, a D2C footwear brand has raised ₹27 crore (approximately $3.2 million) in a Pre-Series B funding round.
The round was led by Gulf Islamic Investments (GII) with participation from notable investors, including Rajeev Misra, Vijay Shekhar Sharma, Rukam Capital, and Pankaj Chaddah.
This funding brings Yoho’s total capital raised to over ₹47 crore (around $5.6 million), following a ₹20 crore Pre-Series A round in 2022.
About Yoho
Founded in 2021 by Ahmad Hushsam and Singhal, Yoho is a New Delhi-based startup offering a range of footwear, from casual to formal styles for both men and women.
The company reports selling over 1 lakh pairs of shoes since its inception. Yoho’s products are available on major e-commerce platforms like Amazon, Flipkart, Myntra, and Tata 1mg, as well as on its own website.
The fresh capital will be directed toward expanding Yoho’s operations, particularly through research and development aimed at strengthening its market presence.
The company plans to scale its offline presence by partnering with 2,000 Multi-Brand Outlets (MBOs) in tier I and tier II cities.
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Yoho also plans to open exclusive brand outlets (EBOs) equipped with advanced technologies, including AI, to improve customer experience and address issues such as footwear fitting and return rates.
Yoho intends to increase its product portfolio, with the number of styles growing from 100 to 300 by 2025. The company is also ramping up its marketing efforts to enhance brand awareness and engage with its growing customer base.
