ORIGHT, a Gurugram-based dairy technology startup, has raised $1 million (INR 8.3 crore) in a seed funding round led by Aeravti Ventures. This investment follows a previous round of $847K from Loyal and other investors.
The newly acquired funds will be used to expand the platform, diversify product offerings, and further support the farmers, processors, and distributors that ORIGHT caters to, as outlined in a recent press release issued by the company.
“This seed round is a major milestone for ORIGHT as we push forward with our vision to modernize the dairy industry through technology and financial inclusion,” said Utkarsh Kapoor, Co-Founder at ORIGHT.
“We are deeply grateful to Aeravti Ventures and our other partners for their belief in our vision. With this new capital, we will accelerate efforts to expand our reach and deliver greater value to the entire dairy ecosystem, particularly in rural communities. Our focus is to drive financial empowerment for small-scale farmers, allowing them to access better resources and improve productivity. This will also promote long-term sustainability within the dairy supply chain.
About ORIGHT
Founded in 2019 by Utkarsh Kapoor and Rame Kachroo, ORIGHT specializes in IoT-based milk traceability solutions. Their devices track parameters like milk quality, temperature, FAT, and adulterants, ensuring transparency across the supply chain. Data is securely transmitted via blockchain for added security and accuracy.
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ORIGHT’s goal is to revolutionize the dairy industry by streamlining the supply chain and ensuring high-quality, traceable milk products from farm to consumer.
With this funding, ORIGHT strengthens its position as a key player in the Dairy-Fintech sector, pushing for long-term sustainable solutions for all stakeholders in the industry.
