Home decor and art-tech startup Artociti featured on Shark Tank India, where founders Indrajeet Kumar and Swatiki Prakash showcased how they are scaling traditional relief mural art into a mass-market brand. The duo is on a mission to make premium, hand-sculpted wall art accessible to homes and businesses across India.
During the pitch, the founders explained that Artociti bridges the gap between artisanal craftsmanship and industrial scalability. The process begins with intricate hand-sculpting using Ganga clay, which is then converted into fiberglass moulds for mass production. This “art-tech” approach allows them to offer the premium look of traditional murals with the durability and speed of modern manufacturing.
Entering the Tank, the founders ask was Rs 1 crore for 3% equity, valuing the company at ₹33.33 crore.
The team highlighted that Artociti is a bootstrapped success story, operating with an in-house manufacturing setup and a team of 78. A significant driver of their success is their direct-to-consumer (D2C) strength, with 90% of sales coming directly from their own website. The brand operates a highly optimized logistics cost of Rs 700–Rs 800 per order.
The brand’s growth trajectory has been aggressive. Sales skyrocketed from just Rs 12,500 in FY21 to Rs 3.44 crore in FY25, with the current year-to-date (YTD) revenue already hitting Rs 3 crore. The founders are projecting sales of Rs 5.5– Rs 6 crore for FY26, with a long-term target of Rs12 crore by FY27. Artociti currently operates at a 9% EBITDA (YTD).
Artociti’s product catalogue is diverse, featuring relief murals, canvas paintings, wall accents, and sculptures. However, relief murals remain the powerhouse, contributing 80% of total sales. Their pricing and product mix have resulted in a strong Average Order Value (AOV) of ₹8,500.
After a series of negotiations regarding their valuation and manufacturing challenges, the founders closed a deal with Vineeta Singh and Namita Thapar. The Sharks invested Rs1 crore for 7.5% equity, along with a 2% royalty until Rs1.5 crore is recouped, valuing the company at Rs13.33 crore.
With a total of 300+ unique moulds and a growing presence in Tier 2 and Tier 3 cities (which account for 40% of their customer base), Artociti plans to use the fresh capital to expand its manufacturing capacity.
