Functional innerwear and shapewear brand KRVVY made its appearance on Shark Tank India Season 5 in an episode titled “The Comfort Wear Showdown.”
Founders Yash Goyal and Anant Bhardwaj shared their mission to redefine women’s intimate wear by focusing on functional design, comfort, and inclusivity specifically tailored for Indian body types.
Entering the Tank, the founders, an engineering duo with Yash bringing a background in investment banking sought ₹1.2 crore for 2% equity, valuing the business at ₹60 crore.
During the pitch, they revealed how the brand has successfully scaled from a niche startup into a high-growth contender in the functional apparel space.
Founded with a commitment to problem-solving design, KRVVY operates in the premium innerwear segment. The brand’s product portfolio is strategically diversified to capture different segments of the market, with shapewear emerging as the bestseller at 42% of the revenue mix, followed by bras (38%), underwear (15%), and accessories (5%). Their flagship Bralette, priced at ₹1,349, serves as a key entry point for premium consumers.
Sharing operational insights, the founders explained that KRVVY follows a D2C-heavy distribution model, selling primarily through their own website and major marketplaces like Amazon and Myntra. This digital-first approach helped the brand report a 40-fold increase in sales in less than a year, supported by previous backing from marquee investors like Titan Capital and All In Capital.
On the financial front, KRVVY demonstrated significant traction, recording ₹6 crore in year-to-date (YTD) sales with EBITDA -2 crore. While the company recorded ₹1.05 crore in sales for September 2025 with EBITDA -13 lakhs and ₹1.4 crore sales in FY 24-25, it currently reports an EBITDA loss (burn) of ₹1.2 crore. The founders attributed this to aggressive spends in marketing (36%) and branding (11%) to capture market share.
According to the founders, KRVVY maintains healthy unit economics with COGS at 41%, while fulfillment, fees, and packaging account for 10% of expenses. The brand maintains a disciplined inventory at cost is ₹1.4 crore, ensuring they can meet the rising demand without over-leveraging their balance sheet.
The brand successfully closed a deal on the show, securing ₹1.2 crore for 3% equity at a valuation of ₹40 crore with Namita Thapar backing the venture.
