Nasal strip brand PureFlow made a notable appearance on Shark Tank India Season 5, where founders Prikshit Batra, Jashanjot Singh Bindra, and Dev Sharma pitched their vision of improving everyday breathing and sleep quality.
Founded in 2024, PureFlow focuses on nasal strips designed to enhance airflow, reduce snoring, and ease breathing. The product is aimed at people living in polluted cities, athletes, and individuals with mild sleep-related breathing issues. The strips are marketed as skin-safe, long-lasting, and washable with water, while also helping reduce fatigue, bacterial build-up, and other effects associated with mouth breathing.
During the pitch, the founders shared that the idea stemmed from Jashanjot Singh Bindra’s personal struggle with mouth breathing, which pushed him to explore simple, non-invasive solutions to improve airflow and comfort.
The founders entered the Tank seeking ₹1 crore for 3.3% equity, valuing PureFlow at ₹30 crore.
As the discussion progressed, the Sharks raised concerns around the business structure. The founders revealed that they also operate a second brand, GetSnappy, a skin-safe body adhesive product designed to last for hours and wash off with water. GetSnappy is co-founded by Harshita Joshi. The existence of two brands under the same company raised questions among the Sharks about focus and execution.
Additional concerns were flagged around sourcing and operations, as the products are currently manufactured in China, with no in-house R&D. Several Sharks expressed reservations about the dropshipping-style model and managing multiple consumer brands simultaneously.
Despite most Sharks opting out due to concerns over focus and scalability, Aman Gupta took a different view. Drawing from his own entrepreneurial journey before building boAt, Aman encouraged the founders to stay persistent and improve structure. He shared that founders may face multiple failures before finding one big success and emphasised the importance of execution over perfection in the early stages.
After negotiations, Aman Gupta made a solo offer of ₹2 crore for 20% equity, bringing PureFlow’s valuation down to ₹10 crore. The founders accepted the deal, closing the round with Aman as their sole Shark investor.
With the investment secured, PureFlow plans to scale awareness around breathing wellness while working on improving operational structure and execution across its consumer brands.
