Alive, India’s first full-stack platform for curated and immersive experiences, has raised ₹6 crore in funding from Powerhouse Ventures and a group of angel investors and operators.
The Bengaluru-based startup plans to use the funds to expand into new cities, scale its proprietary tech platform, and grow its experience creator network across India. It is also investing in marketing and brand-building initiatives to deepen its presence in urban markets.
Founded by Vivek Kumar, a former investor and serial entrepreneur, Alive was created with the idea of enhancing the quality of life in Indian cities by making everyday living more engaging and meaningful. Unlike traditional travel aggregators, Alive designs, builds, and distributes its own experiences through proprietary technology.
In less than a year, Alive has recorded 90x revenue growth, scaled to over 125 original experiences, and aims to achieve ₹100 crore ARR by March 2027. The platform is currently live in Bengaluru and Hyderabad, with Goa set to launch next.
“Our mission at Alive is to massively upgrade quality of life in Indian cities,” said Vivek. “We’re doing it through thousands of new experiences produced with a tech-first, scalable approach. India’s experience economy is where e-commerce was a decade ago — full of untapped potential. We’re not just creating experiences, we’re shaping how people live, celebrate, and connect.”
The company’s user base primarily includes young professionals aged 21–38, who are seeking new ways to unwind and connect.
Kshitij Golwalkar, General Partner at Powerhouse Ventures, said, “Alive is a category-defining company blending technology, culture, and lifestyle to transform how Indians experience life. As disposable incomes rise and consumers seek meaning over materialism, Alive is well positioned to lead India’s next multibillion-dollar movement — the experience economy.”
By 2026, Alive plans to be active in 10 major Indian cities and 3–5 tourist destinations, scaling to 500+ experiences and over 100,000 paying customers.
The platform has already partnered with The Leela Palace, Prestige Golfshire, Embassy International Riding School, and the Padukone–Dravid Centre for Sports Excellence to deliver premium experiences.
