Swiggy has introduced a business-to-business (B2B) platform named ‘Assure,’ aimed at providing kitchen supplies to restaurants, hotels, and caterers.
This new venture places Swiggy in direct competition with its rival Zomato’s B2B supply arm, Hyperpure.
Launched under the name ‘Assure’ on Google Play Store and ‘Resto Assure’ on Apple’s App Store, the platform enables businesses to source locally-sourced fresh ingredients.
Restaurants can procure essential items like vegetables, fruits, oil, ghee, dairy products, pulses, rice, flour, canned goods, and imported items through the app.
According to the app’s description, Assure focuses on providing locally sourced fresh ingredients. Additionally, the platform offers competitive pricing and flexible supply chain solutions for restaurants and catering services.
Swiggy is leveraging its subsidiary, Scootsy Logistics Private Limited, to handle the deliveries.
The platform’s terms and conditions state that Scootsy will display and price the goods, reserving the right to adjust prices without prior notice.
While Assure was quietly introduced in September 2023, its presence is now gaining traction as Swiggy actively recruits for its operations.
Swiggy has been actively hiring for Assure to expand its presence.
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This launch comes at a time when the company’s quick-commerce arm, Instamart, has been dealing with substantial losses due to rapid expansion and market competition.
In Q3 FY25, Instamart contributed significantly to Swiggy’s overall loss of INR 799 Cr, with a net loss of INR 568.7 Cr.
Despite the losses, Instamart’s revenue saw a notable growth of 114% year-on-year, reaching INR 576.50 Cr in the same period.
The platform also expanded to 100 cities across India, adding 32 cities in 2025 alone.
With the introduction of Assure, Swiggy is positioning itself as a comprehensive service provider in the food ecosystem, strengthening its foothold in both the consumer and business segments.
