Haryana-based personal care brand Nidhi’s Grandmaa Secret appeared on Shark Tank India Season 4, Episode 35, presenting its unique approach to resolving women’s lifestyle issues through homemade hair oil.
Founded in 2023 by Rajat Dua, his wife Nidhi Tuteja Dua, and his mother Rajni Dua, the brand is built on traditional wisdom, offering hair oil made with love by a saas-bahu duo.
The founders entered the tank seeking ₹70 lakh for 2% equity, valuing the company at ₹35 crore. Their pitch focused on the authenticity of their homemade formula and its effectiveness in promoting hair health. They claimed that the oil, made from 13 natural herbs, is completely free of chemicals.
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To demonstrate the purity and safety of their hair oil, the founders boldly mixed a portion into a glass of water and drank it in front of the Sharks.
Aman Gupta appeared visibly uncomfortable, while Anupam Mittal jokingly remarked, “Bhai, andar baal ugne lag padenge!” (Brother, now hair might start growing inside!).
Rajat’s past business failures raised doubts among the Sharks, with Aman Gupta questioning his commitment and suggesting the pitch would have been stronger if led by Nidhi and Rajni. Declining to invest, he stated, “You don’t seem serious; I can’t place my trust in you.” Vineeta Singh also opted out.
Despite calling the product a “goldmine,” Peyush Bansal urged the founders to stay focused. Kunal Bahl, sensing Rajat’s hesitation, remarked, “You can’t build a large-scale enterprise if you’re constantly worrying about a backup plan,” and withdrew, believing external funding wasn’t necessary.
In the end, Anupam Mittal stepped forward with an offer. After a round of negotiations, both parties agreed on an investment of ₹70 lakh for a 5% equity stake, along with a 1% royalty on sales. This revised deal lowered the company’s valuation to ₹14 crore.
