Bihar based FMCG brand Mithila Foods has raised ₹1.5 crore in a seed funding round from Aviral Bhatnagar’s AJVC, marking the startup’s first external investment.
The company said the funds will be directed towards broadening its distribution footprint, building a stronger supply chain, and rolling out new product lines based on Bihar’s culinary heritage.
Launched in January 2025 by Shubham Sunderka, Ankit Kumar, and Anshu Kumar, Mithila Foods focuses on bringing Bihar’s authentic staples such as sattu, roasted chana, makhana, and katarni chuda to modern consumers. The brand caters to both its home state and the fast-growing urban markets across India.
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Despite being less than five months old, the brand claims to have achieved an annualized revenue run rate of ₹3 crore, launched over 20 SKUs, and delivered to more than 25,000 customers across 4,000 pin codes.
Starting from a small warehouse in Dumka, it has scaled operations through online marketplaces such as Amazon and Flipkart, along with offline retail networks in tier-I and tier-II cities.
