Handloom clothing brand Dressfolk has raised fresh funding in a round led by Eternal Capital, with participation from prominent D2C founders Ghazal Alagh (Co-Founder, Mamaearth) and Dhruv Koli (Founder, Boba Bhai), alongside investors such as Nobody Ventures, Eagle Wings Ventures, 3 Peaks Ventures, All In Capital, and individual investors Sidhant Keshwani (Libas) and Vidur Kataria (Master Chow).
Though the amount raised remains undisclosed, Dressfolk plans to use the new funding to expand beyond its popular saree offerings and increase its range of contemporary Indian wear.
The brand is also setting its sights on global markets, planning to launch a new international website to bring Indian handloom clothing to a global audience.
Founded by Nitin Mehrotra in 2017, Dressfolk addresses a growing market gap for quality Indian wear for individuals over 25 years old, offering timeless, classic designs in natural, handwoven fabrics.
While many new-age fashion brands focus on fast fashion trends, the brand takes a unique approach by emphasizing authenticity, comfort, and traditional craftsmanship.
“Dressfolk focuses on marrying design and comfort, which deeply resonates with our customers. Wearing authentic handlooms and craftsmanship is a matter of pride for the people, and the newly raised funds will enable us to rapidly expand our offerings beyond sarees and build a broader portfolio of contemporary Indian wear,” said Nitin Mehrotra, CEO and Founder of Dressfolk.
Dressfolk has scaled its distribution both through its website and leading e-commerce platforms like Aza Fashions, Nykaa, and Myntra.
Also Read:
VoltUp Secures $8 Million in Seed Round Led by EM Impact Capital
Additionally, the brand regularly hosts pop-ups across India, enhancing its visibility and customer engagement.
The company has grown by nearly 200% in FY24 and boasts an average order value (AOV) of over INR 7,000.
The brand also empowers local artisans, working with a network of over 800 weavers and 120 artisans across six Indian states.
