Deconstruct, a leading direct-to-consumer (D2C) skincare brand, has successfully raised INR 65 crore (approximately $7.5 million) in a funding round led by L’Oréal’s venture capital fund BOLD, alongside V3 Ventures and DSG Consumer Partners.
Existing investors Kalaari Capital and BEENEXT also participated in this round.
This marks Deconstruct’s second major fundraising event, following a $2 million raise in 2022. With this latest injection, the company has garnered around $10 million in total funding.
The funds will be used to boost product innovation, expand into new categories, and strengthen brand’s current product range.
The brand will also focus on improving its distribution network by increasing its presence on quick commerce platforms and retail channels.
About Deconstruct
Founded in 2020 by Malini Adapureddy, Deconstruct offers scientifically-backed skincare products, including serums, face washes, shampoos, and sunscreens, designed to be gentle yet effective.
Adapureddy, who also serves as CEO, highlighted her excitement over this funding milestone, describing it as a proud moment for the company.
She stated that the funds would enable Deconstruct to continue creating innovative, non-irritating skincare solutions for customers.
The brand has already empowered over 2 crore customers in their skincare journeys and boasts an impressive 1,000% growth during the current financial year. Deconstruct is on track to achieve an annualized net revenue of INR 200 crore.
As online shopping continues to thrive, India’s D2C market is experiencing robust growth, attracting substantial investments. In 2024 alone, Indian D2C brands secured $595 million across 115 deals, underscoring the sector’s increasing appeal.
